Responding to the Modern Consumer

The ever-changing demands of consumers present one of the biggest challenges for our clients. As they seek to tailor buildings, spaces, and experiences to fit the modern lifestyle, they must contend with consumer behaviors that are constantly evolving. Driven by global trends and individual needs, today’s consumers demand a highly customized lifestyle.

Our clients operate under immense pressure to deliver a premium level of service and experience in every space—from the hotels they manage to their working and living environments. This pressure is amplified by the evolving online feedback loop: consumers now voice their perspectives in real-time through social media and mobile technologies.

Our Agile Global Response

To meet our clients’ changing needs, we have reshaped our practice. Our entire technological infrastructure is now completely cloud-based, allowing us to operate as a truly global company. Our interconnected team combines the best of global expertise with excellent local delivery. We move forward with our clients, responding to change in real-time, improving our service, and saving precious time. We develop personal relationships with our clients locally and globally, even when we aren’t physically in the same location.

The Blurring of Sectors

We also observe a significant blurring of traditional sector lines, a direct reflection of consumer behavior. The workplace is now a social space—a place to eat, drink, live, and work. This trend is redefining communities, as people with similar interests cluster in various parts of the city, fundamentally changing how urban centers must be planned and designed.

Creating Bespoke Solutions

We understand that every opportunity requires a bespoke solution, often needing insight from various specialisms. We have cross-fertilized our sector expertise to ensure our group is fit for purpose. For example, our service is no longer just about providing a hotel; it’s about delivering hospitality experiences complete with agile workspaces and relevant retail and Food & Beverage (F&B) opportunities. By tying this together with master planning and urban design expertise, we help our clients understand and design for the minds of the consumers they seek to attract.

Moving Forward

The year promises vast opportunities for those who are prepared to be agile. We look forward to creating designs that solve our clients' problems and forging new, successful partnerships.